NEW MANAGING DIRECTOR FOR SENOVA

George Goodwin has been appointed as Managing Director of the independent seed marketing company Senova and will take up his new responsibilities in July.

Having previously been Head of Technical at Elsoms, where he spent over nine years building up a career in sales and product development in combinable crops, George has also worked for Agrii and Bird’s Eye.

A graduate of the Royal Agricultural University and with a BASIS qualification, he brings the unique blend of commercial and technical understanding that the Senova role requires.

His involvement in bringing successful varieties such as Bamford, Buccaneer and Firefoxx to the market, along with widespread industry recognition, will be invaluable as George spearheads efforts to develop Senova’s diverse portfolio of varieties and create further opportunities.

“I am delighted to be joining Senova and look forward to working with the team to bring new and innovative varieties to the market, as well as supporting existing variety choices,” says George.

“Farming is facing significant challenges and new genetic solutions are required urgently,” he adds. “Striking the right balance between sustainability and productivity will be key, as we work with growers and partners to secure a profitable long-term future for all.”