About Us
Senova is a private, independent seed marketing and crop development company. We are proud of our innovative approach, market knowledge and understanding.
As a representative for breeders across the UK and the EU, the Senova portfolio is diverse. It features all combineable crops, from wheat and barley to beans and linseed.
Senova funds the winter oat breeding programmes at IBERS, Aberystwyth University.
We are part of a UK joint venture which owns the leading UK bean breeding programme. Senova marekt all winter bean varieties. These programmes are bringing forward exciting new varieties to the market.
The Senova Team
George Goodwin - Managing Director
george.goodwin@senova.uk.com
Alison Barrow - Marketing Manager
alison.barrow@senova.uk.com
Valentina Duta - Trials Manager valentina.duta@senova.uk.com
Liam Love - Logistics Manager liam.love@senova.uk.com
Hugh Harley - Sales Manager hugh.har hugh.harley@senova.uk.com
Our Owners
Senova has been owned by Alexander Harley Seeds , a family business based in Milnathort since 2006.
Find out more about some of the Group's companies below.




