About Us

Senova is a private, independent seed marketing and crop development company. We are proud of our innovative approach, market knowledge and understanding.


As a representative for breeders across the UK and the EU, the Senova portfolio is diverse. It features all combineable crops, from wheat and barley to beans and linseed.


Senova funds the winter oat  breeding programmes at IBERS, Aberystwyth University.

We are part of a UK joint venture which owns the leading UK bean breeding programme. Senova marekt all winter bean varieties. These programmes are bringing forward exciting new varieties to the market.

The Senova Team

George Goodwin  - Managing Director        george.goodwin@senova.uk.com
Alison Barrow   - Marketing Manager           alison.barrow@senova.uk.com

Valentina Duta - Trials Manager                     valentina.duta@senova.uk.com          

Liam Love - Logistics Manager                       liam.love@senova.uk.com

Hugh Harley - Sales Manager      hugh.har   hugh.harley@senova.uk.com


        Our Owners

Senova has been owned by Alexander Harley Seeds , a family business based in Milnathort since 2006.

Find out more about some of the Group's companies below.

Alexander Harley Seeds